GunsOnPegs doesn't fit the traditional sporting agent mould, it doesn’t just work for the estates, nor the guns although it is completely free to use in its basic form. GunsOnPegs wants to make the shooting world a little smaller, bringing everyone together in one place and helping from an impartial standpoint. The long term growth and critical mass that it has achieved now provide business opportunities through advertising and many other income streams. The subsequently adopted freemium business model for shoots has ensured the viability of GunsOnPegs moving forward. Today, GunsOnPegs has over 109,000 members with over 1,300 shoots listed, advertising many full days and also single pegs either a year in advance or at the last minute as well as many more opportunities through syndicates and classifieds.